If you do not have experience in graphic design, it may be a difficult to think up a design that is unique for your business card. What’s more, a unique design may not be enough. You will need a design that is memorable to your customers.
Even for a seasoned designer, it can be difficult to come up with a fresh and innovative design for a specific business or industry. In this case, it is good practice to draw inspiration from existing business card designs, websites, advertising to give you ideas and to get your creative juices flowing.
Here are some tips to help you get started:
If you are a traditional artist or just love the look of oil paintings or watercolour on paper you can achieve the same effects with brushes in Photoshop. You can even go beyond paint effects with the brushes and apply the paper textures as well to simulate traditional art.
For a design that is retro or indie, you may want to try using a photo calling cards. If you have a Polaroid camera, you can take some nice photos and print your name and contact details on it to be used as a business card. You can even achieve the same Polaroid photo effect in Photoshop.
If possible, you should invest in a die-cut contact card. Die-cut cards are guaranteed to stand out from a pile of business cards that are all rectangular. Start out with your favourite shape and start designing around that concept.
Try using caricatures on your visiting card. If you don’t know how to draw, you can hire a freelance illustrator to draw a caricature of you and incorporate in your final calling card design. This kind of business cards is ideal for illustrators, graphic designers, or even stand-up comedians.
Have a professional photographer take a photograph of you and put that image on your visiting card. This is great for those who are focused on self-branding, such as real estate agents.
You do not have to always go for a crazy design to have a noticeable contact card. Often times, less is more, and if you get rid of the clutter and have your name or business name be the focal point of the card, a minimal design can also stand out with its simplicity.
Whichever tip you decide to go with, remember that these tips are merely idea-starters. Feel free to add something or tweak it, to make the design uniquely yours.